_Finding, curating, and selling quality goods, while educating guys on what it is they’re actually buying, is Bureau of Trade’s mission and one they do quite well. Each week the site is bringing GQ ...

When you look at the specs of a garment containing (or made entirely from) merino, you might see the material listed next to a GSM number. This acronym stands for ‘grams per square metre’ and relates ...

Wool has a long list of benefits that makes it ideal for your go-to winter sweater. Its fibers are naturally crimped, so tiny air pockets are created when the fibers are stacked together. This is what ...

As a clothing material, wool has a lot going for it. It’s durable, warm yet breathable, easy to dye, and absorbs water without feeling clammy. But the process of obtaining the wool—factory farming and ...

When Leanna Maksymiuk started keeping sheep at Lone Sequoia Ranch, her business in British Columbia, she did it with a direct interest in fiber art. Today, she has a flock of 25 sheep, mostly ...

Merino wool has dominated the outdoor base layer market, setting the bar for warmth, breathability, and temperature regulation. Although merino has long been considered the best base layer material ...

First came sourdough starters. Then came oodles of cookies and cakes. Recently, pizza babka burst onto the scene. But the latest trend in pandemic baking might just be the most beautiful of all: Wool ...

Ask someone for a fact about New Zealand and chances are they’ll likely say, “There are more sheep than people.” It’s true, with 30 million sheep to 4.4 million humans, so it is little wonder that ...