As the year progresses, now is the time to strategize for a strong finish. When your sales teams fall short of the quota, familiar culprits often surface: insufficient leads, economic downturns and ...

Digital technology has transformed the traditional sales pipeline from one isolated from marketing to a single “smarketing” funnel. The process from lead to conversion is now far more integrated, ...

As firms grow, they need to move their sales pipeline from inside their head into a more formal process, says Sarah Dobek of Inovautus Consulting, to gather the right data and hold everyone involved ...

Discover how marketing leaders decide whether PPC should drive pipeline or revenue, and how that choice shapes platforms, budgets, and performance outcomes.