Persuasion is one of the first skills that I didn’t realize I was honing as I entered the workforce after college. I can trace it back to one of my first jobs in the sales department of Neiman Marcus.

Opinions expressed by Entrepreneur contributors are their own. When it comes to persuasion, likeability is key. Consider the last time someone persuaded you to do something. Odds are you appreciated ...

Opinions expressed by Entrepreneur contributors are their own. Whether you’re convincing your boss to fund your project or your preschooler to wipe his own hiney after using the bathroom, persuasion ...

How is it that certain people are so incredibly persuasive? Can we all harness those skills? After studying the most influential political, social, business and religious leaders, and trying countless ...

In today's fast-paced business world, one of the most important skills you must develop in order to effectively lead others is the ability to persuade and influence others. Whether you are leading a ...

Persuasive and effective business communications are the foundation of any successful organization, regardless of size, industry or geography. The ability to be persuasive and effective in achieving ...

These six entrepreneurs explain what persuasive tactics have worked for them — and how you can adapt them to your own business practices. Let them know you care. When you make understanding the needs ...

Think about all the extremely successful people you know. I guarantee they’re incredibly good at selling themselves, selling their ideas — in short, they’re incredibly good at persuading other people.

Effectiveness and persuasiveness of ads are closely linked. While you often have different goals with ads, the general intent of each is to persuade customers to think, feel or act in a certain way ...