© 2025 Emerald X, LLC. All Rights ReservedABOUTCAREERSAUTHORIZED SERVICE PROVIDERSEVENT STANDARDS OF CONDUCTYour Privacy ChoicesTERMS OF USEPRIVACY POLICY ...

In an increasingly interconnected global economy, the pursuit of international market expansion is not just an American dream but a strategic imperative for businesses worldwide. Beyond tapping into ...

With PayPal Ads officially launching in the UK, Henry gives us a behind-the-scenes look at the global rollout, key lessons from the U.S. debut, and what sets PayPal apart in the crowded commerce media ...

Antonio Zappulla, CEO of the Thomson Reuters Foundation, joins Edelman’s Justin Blake to explore the urgent challenges facing independent journalism in today’s volatile information landscape. Karthik ...

It’s time to address the elephant in the room. Marketers are trying to keep up with online audiences by super-sizing campaigns and chasing cheaper media buys, but without any confidence that these ...

London, 21 March 2022: New research from creative agency Impero today reveals that Gen Z consumers are moving away from traditional social media in favour of inward facing community platforms. In fact ...

On this episode of AI: Machine-Made Marketing, we explore how synthetic populations—statistical reconstructions of entire societies—are reshaping the marketing landscape. Our guest, Ray Kong, Chief ...

CTV has no shortage of data. Between device IDs, household graphs, clean rooms, log-level exposures, and incrementality models, the ecosystem is producing more information than ever. Yet for many ...

Everyone in marketing suddenly has an “AI strategy,” and more recently an “agentic strategy.” You can’t open LinkedIn without seeing another post about generative content, predictive modeling, or ...

Automation via APIs (application programming interfaces), bot scripts, and RPA (robotic process automation) helped lay the groundwork for agentic AI. It identified the areas of need and provided more ...

Brand collaborations have become increasingly popular in recent years, with companies teaming up to create unique products and experiences that combine their individual strengths. Brand collaborations ...

Terence joined Stanley as President in 2020 after five years as Chief Marketing Officer for Crocs. He got his start in New Jersey and has had a lengthy career in retail, footwear and financial ...