A recent Kantar analysis found that very few festive ads succeed in delivering both cultural warmth and clear brand impact.

For a company that does not generate electricity but manages and distributes it, Schneider Electric’s marketing narrative has ...

To maintain its leadership in the rapidly evolving beauty tech space, L’Oreal is partnering with startups to accelerate ...

OpenAI has appointed Julia Hoffmann and Andrew McKechnie, who bring experience from Google, Apple and DDB, to two new ...

Sony Pictures Networks India signals a senior leadership transition as Danish Khan prepares to step away after shaping television and digital businesses.

Zillah Byng-Thorne, the previous chair of M&C Saatchi and a former chief executive of Future, originally hired Al-Qassab.

These rules represent a high-water mark in India's AI and digital economy. For the first time, we will have a regulatory ...

Is commerce, not creativity, now the main engine of ad growth?

John Wren now reigns at the helm of the world’s largest advertising holdco. What if the last king of Madison Avenue made a ...

According to COMvergence, The Magnum Ice Cream Company’s global media spend is projected to be £332 million. Julien Barraux, ...

Omnicom’s jobs restructuring in the wake of the Interpublic acquisition is set to last into 2026, according to leading ...

India continues to be one of the most optimistic consumer markets globally. 61% of consumers expect continuous good times ...