You’d be hard pressed to find a Google Ads practitioner who loves the Google Display Network (GDN). Some may be indifferent to display ads, some (like me) may hate them, but I have yet to encounter ...

Display ads are no longer the remarketing afterthought they used to be. A powerful creative matched with clever targeting can inspire transactional desire, as well as prequalify prospects with ...

Every year someone claims that THIS YEAR will be the last that advertising networks can survive. It seemed very much possible, since in 2005 almost anyone with a few dollars was able to throw a page ...

What does it take to make a paid search or video ad stand out? See what good ads have — and what they don’t. In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers ...

In 2007, before the economic apocalypse stopped everything in its tracks, the ad tech industry witnessed a bevy of acquisitions in the broader display ecosystem: RightMedia, BlueLithium, Doubleclick, ...

Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...

Editor’s note: This story has been updated to include a statement from Google. Google wields an illegal monopoly over key aspects of online advertising technology, a federal judge said Thursday. The ...