At its core, marketing aims to establish a relationship between businesses and their potential customers. It is about understanding the marketplace and positioning one’s product or service in a way ...

Generation Y is unique in many ways, including the fact that they’re choosing to invest in experiences over things. Instead of buying fancy cars and homes as soon as they get their first big payday, ...

Businesses have realized that consumers are no longer interested in being sold to. As a result, companies have pivoted their marketing techniques into relationship-based marketing. Brands tend to get ...

Any time a company is going for a successful corporate launch, it’s important to secure that success by ensuring that various marketing strategies are in place. There are a number of marketing ...

Many people are confused by the terms "marketing" and "advertising." Some think advertising is any activity that promotes their business. Others think marketing is interchangeable with sales, probably ...

Social media marketing can be cost-effective when you pick platforms suited to your business and consistently deliver messages that engage your target audience. Many, or all, of the products featured ...

Content marketing is a necessity for every company that needs B2B lead generation, although many companies are unsure about how to use it to acquire leads. In reality, B2B content marketing is very ...

Search marketing combines SEO and PPC to create a holistic internet marketing strategy. But is today's SEM really just PPC? Read on. SEM stands for “search engine marketing.” It is the process of ...

Commercial transactions between businesses are covered more generally in this volume in the article called Business-to-Business. Here the intention is to characterize the marketing aspects of business ...

Just as customers have different styles of restaurants to choose from, restaurant owners can choose from a variety of marketing strategies that appeal to different types of patrons. Most restaurants ...

“Algorithms have been there for decades, but it’s all about using them to enhance creativity and agility for the customer,” said Prasanth Kumar, CEO-South Asia, WPP Media, as he sat down for a ...

Use these tips to get your email opt-in form in front of the right eyeballs and entice them to sign up. Creating and displaying opt-in forms might not deliver instant results. If your results are less ...