Let’s tie together the loose threads inside Google’s advertising, analytics and retail merchant businesses. Those threads are loose because the Google platform appears to be unraveling. Over the past ...

Google Ads will be removing the language targeting setting from Google Ads Search campaigns by the end of 2025. This notice was posted quietly at the top of a Google help document in the Google Ads ...

Google and Amazon compete for people’s time and wallets, and for advertisers’ budgets. And on Wednesday, they both kicked off their marketing industry conferences and announced a round of big ad tech ...

After months of work, your website is finally live – but how do you get people to see it? Google Ads looks like the perfect solution, yet many small business owners quickly learn it’s anything but ...

Google Ads was initially launched as Google AdWords, then renamed and revamped in recent years. Google has offered paid advertising on its search engine and other platforms since the year 2000. Google ...

Is Google Ads reviving – or reinventing – its old Website Optimizer? New help docs surfaced that describe a tool that would live directly inside the Google Ads interface. Driving the news. Several new ...