Microsoft on Monday officially changed the name of its advertising business from Bing Ads to Microsoft Advertising, creating a business unit to support a line of advertising services it will launch in ...

BingAds.com will become MicrosoftAdvertising.com, while its partner programme will become the Microsoft Advertising Partner Program. Bing Ads has announced it will change its name from Bing Ads to ...

Microsoft Corp. has confirmed recent reports that it’s planning to monetize Bing Chat with embedded ads. Yusuf Mehdi, the corporate vice president of Microsoft’s modern life, search and devices group, ...

Microsoft Advertising remains the underappreciated gem in the digital advertising landscape. While Google Ads dominates search globally, Microsoft’s ad platform has quietly built a significant ...

Explore new generative AI features for Microsoft Advertising, including Conversational Ad experiences, Ads for Chat API, and Copilot. New Compare & Decide Ads are designed to optimize user engagement ...

In the last decade, digital technology has seen unprecedented growth at a global level, revolutionising several industries including the business of marketing and advertising. The latest CMO survey 1 ...

Mikhail Parakhin is stepping down from his role as the head of Bing Search and Microsoft Advertising, but it is unclear whether he will transition to a new role within or outside the company. Over the ...

Microsoft is introducing a new ads for chat API solution that enables publishers, apps and service providers to pick the ad formats they believe best support their native chat experiences. The tool ...

Microsoft reported its first quarter 2025 earnings and it showed that its search and advertising revenue was up 18%. The previous quarter it was up 19%, but as I noted then, the last time it was up ...

A few months ago we reported how it was nearly impossible for a trained SEM to spot the ad label on these Microsoft Advertising search ads on Bing Search. Well, now, Bing is testing not showing an ad ...

Microsoft has confirmed that it’s squeezing ads into the answers of its Bing AI chatbot, which it only introduced last month — an expected but surprisingly cash-grabby addition to a product that still ...

Mikhail Parakhin is stepping down from his role as the head of Bing Search and Microsoft Advertising and may be transitioning to a new role within Microsoft. “Mikhail Parakhin, head of the company’s ...