One of the most valuable assets of a business is its brand equity -- the combination of how many consumers are aware of the brand and the positive view these consumers have of the company's products ...

HOBOKEN, N.J.--(BUSINESS WIRE)--NICE (Nasdaq:NICE) today announced that it has received Frost & Sullivan’s 2017 Product Line Strategy Leadership Award for Contact Centers in North America. The award ...

Empirix solutions recognized for breadth of product line, value to the customer, and market share SANTA CLARA, Calif., Dec. 11, 2019 /PRNewswire/ -- Based on its recent analysis of the global passive ...

BOSTON--(BUSINESS WIRE)--Lumeon, the leader in Care Pathway Management (CPM), today announced that it has been recognized by Frost & Sullivan with its 2019 Product Line Strategy Leadership Award in ...

Product scope refers to the number of different items your company offers for sale. Your business goals usually determine the scope of products you carry. You may run a successful business based on a ...

LONDON, Sept. 24, 2019 /PRNewswire/ -- Based on its recent analysis of the European security awareness training market, Frost & Sullivan recognises Proofpoint, Inc. with the 2019 European Product Line ...

Learn how to create a plan that outlines the vision, goals, and actionable steps to guide the development and launch of a product. A product strategy is the road map for a product. It encompasses the ...

Product teams need a coordinated effort to translate their strategy, agree on tactics and gather feedback on a regular basis to make sure wider business goals are on track. When the C-suite outlines ...

Expanding a business's product base usually requires a lot of research. It relies heavily on the business's existing user base, what they want and the capabilities of the company's facilities. Project ...

As clients demand “one-stop-shop” solutions, three industry experts outline the critical steps for successful diversification, from manufacturing to marketing.