In 2025, creators cemented their status as the next generation of mainstream entertainers and media powerhouses.

The AI-generated “It’s the Most Terrible Time of the Year” ad from McDonald’s Netherlands has gotten criticism stateside.

The AI-generated “It’s the Most Terrible Time of the Year” ad from McDonald’s Netherlands has gotten criticism stateside.

Google developed APIs for its ads and demand-side platforms that answer marketers’ calls for more control in AI advertising.

Communications expert Elizabeth Rosenberg explains how financial communications overwhelmed human truths in Omnicom layoffs.

As AI changes the marketing landscape, Meltwater’s 2026 trend report notes that answer engines and agentic AI are among the ...

New TLDs help brands communicate their purpose, convey their tone and connect with their audience, reducing friction between name and identity. Addresses like .studio are well-suited for creatives and ...

Google developed APIs for its ads and demand-side platforms that answer marketers’ calls for more control in AI advertising.

Google developed APIs for its ads and demand-side platforms that answer marketers’ calls for more control in AI advertising.

Kim Storin, chief marketing officer at Zoom, breaks down the strategy behind the tech company’s new brand campaign.

AI ethics, streaming-driven identity and pattern recognition will help define how brands must shape strategy in a shifting ...

Google developed APIs for its ads and demand-side platforms that answer marketers’ calls for more control in AI advertising.