CTV has no shortage of data. Between device IDs, household graphs, clean rooms, log-level exposures, and incrementality models, the ecosystem is producing more information than ever. Yet for many ...

The industry spent much of this past year talking about curation – we tested it, debated it, and introduced new “curation products” at a dizzying pace. But as we head into 2026, the dust has settled ...

In this episode of The Sonic Truth, Leif Welch, CEO of JamLoop, joins the show to share his 25-year journey through ad tech and entrepreneurship. Leif walks through JamLoop’s evolution from an early ...

The 2025 holiday season is going to be an interesting one, shaped by broader macroeconomic conditions, politics, and prices. Regardless of what the news is telling you, creators and influencers are ...

A recent German court ruling found that ChatGPT violated copyright law by training on unlicensed song lyrics. This is merely the latest flashpoint in a much larger tension-filled dynamic: AI is ...

Join Katie for a special year-end holiday finale as she talks with Christa Pitts and Chanda Bell, Co-Founders and Co-CEO’s, The Lumistella Company, about the creation of The Elf on the Shelf, how they ...

In an era when every election feels like a defining moment, it’s never too early to start shaping the conversations that will define the next one. Traditional measures of success—turnout, conversions, ...

Most healthcare marketers are chasing visibility, and it’s costing them patients. Too many organizations treat acquisition like retail – buy more ad space, chase clicks, and hope awareness turns into ...

Who is the Dr. Squatch mascot? While there’s an abundance of information about the Certified B Corporation, their personal care products, and a bit of founder Jack Haldrup’s backstory on the Dr.

Social media has always been a moving target. What began as a place for connection is now also a melting pot of entertainment, discovery, and commerce. Yet many brands still plan as though social ...

For more than a decade, marketers have relied on attribution to explain performance. Every platform promised that its dashboard would finally reveal which touchpoints ...

As marketers shift more budget into connected TV (CTV), identity continues to be the biggest success hurdle for the channel. In simple terms, the current focus on measuring household activity using ...