MarTech is your source for marketing automation content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, the latest data to help you ...

MarTech is your source for marketing artificial intelligence content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, a buyer’s guide ...

Everyone is talking about artificial intelligence. That’s understandable — after all, suddenly there are free (or cheap) tools readily available to create a variety of AI-generated content, including ...

Scott serves as the VP platform ecosystem at HubSpot. Previously, he was the co-founder and CTO of ion interactive.

Identity resolution — the science of connecting the growing volume of consumer identifiers to one individual as they interact across channels and devices – has ...

OpenAI is hiring a Growth Paid Marketing Platform Engineer to help develop tools for ad platform integration, campaign management and real-time attribution. The role is part of a new ChatGPT growth ...

Marketing your services is essential for building your brand image and reputation. One of the best ways to do so is by prioritizing customer experience (CX). Customer experience focuses on the ...

MarTech is your source for customer data platform (CDP) content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, the latest data to ...

One of marketing’s greatest challenges is proving its ROI. Marketing attribution and performance management (MAPM) platforms do this by using attribution functionality, statistical modeling and ...

This description is useful for understanding what some MOps teams do and what they aspire to do, but the responsibilities and tasks undertaken by marketing ops organizations vary widely. Marketing ops ...

The AI revolution is transforming the search landscape rapidly, leaving traditional SEO tactics struggling to keep up. Most SEOs understand that they need to drastically change their priorities and ...

Imagine walking through a supermarket. You’ve planned to buy bread, but now you’re standing in front of a display of snacks with a sign that reads, “Limited time only — Grab yours now!” Without ...