I crunched the numbers on 8,190 movies to discover which types stay profitable even when the critics are unkind.

I analysed fifteen years of Oscar nominees to see whether the most-mentioned contenders in the trades tend to go on to win.

I crunched the data on over a million shots of faces across 3,655 movies to see whether modern lighting is getting flatter.

Colour is one of the quickest ways a poster can tell you what kind of film it’s selling. Before you’ve read the title or registered the actors, your brain has already clocked the palette and filed it ...

A few weeks ago, John August dropped me an email which included a simple question: "How accurate is the page-per-minute rule of thumb?" The rule John is referring to is that a film based on a ...

This is part two of my collaboration with Screendollars in which we spoke to 246 cinema owners and film professionals affiliated with exhibitors. We quizzed them on a range of topics, and their ...

John from Israel emailed me to ask what format most Hollywood films are shot on - film or digital. The question is rather topical as recently we've seen a number of high profile films choose to shoot ...

One of the reasons it’s hard to make your first movie is that much of the information you need is not available. While we can all read granular box office figures online, it’s often hard to reliably ...

Today, I'm going to tackle a couple of related topics which seem to come up frequently in reader questions and comments - how is a cinema's box office income distributed, and how much of it ends up ...

Last week I ran a course in Malaysia for the Met Film School and the Malaysian Government. Malaysia is set to be a popular destination for Hollywood projects, thanks mostly to the 30% tax break and ...

With Mission: Impossible – Final Reckoning landing in cinemas this week, it seems like the perfect time to revisit a question I get asked constantly: why don’t modern movies feel as original as they ...

Last week's article on how original Hollywood movies are had such a great response that I've rushed out a sequel featuring many of the same characters. Not only that, but I've twigged that I can split ...