I crunched the numbers on 8,190 movies to discover which types stay profitable even when the critics are unkind.

I analysed fifteen years of Oscar nominees to see whether the most-mentioned contenders in the trades tend to go on to win.

I crunched the data on over a million shots of faces across 3,655 movies to see whether modern lighting is getting flatter.

Films evolve in many small ways that are easy to miss if you are not looking for them. One area I had not studied before is shot composition. It is such a basic building block of visual storytelling ...

A few weeks ago, John August dropped me an email which included a simple question: "How accurate is the page-per-minute rule of thumb?" The rule John is referring to is that a film based on a ...

Colour is one of the quickest ways a poster can tell you what kind of film it’s selling. Before you’ve read the title or registered the actors, your brain has already clocked the palette and filed it ...

Cannes 2025 was not a washout. The Croisette was crowded, the sun came out, and over 15,000 industry professionals turned up. But something has shifted. I believe that we will look back at 2025 as an ...

I have been asked for years whether “Go Woke, Go Broke” is true for movies. So it was a real honour to be able to give the keynote today at the Zurich Summit and answer the question. Over the last few ...

This article is part of my ‘Big Ideas’ series, in which I explore the evolving landscape of the film industry. Each instalment will focus on one of the key shifts highlighted below, digging deeper ...

Some see the Oscars as the pinnacle of artistic achievement, a night of cinematic excellence that honours the best of the best. Others view it a TV reality show in which over-paid and over-dressed ...