A recent Kantar analysis found that very few festive ads succeed in delivering both cultural warmth and clear brand impact.

OpenAI has appointed Julia Hoffmann and Andrew McKechnie, who bring experience from Google, Apple and DDB, to two new ...

For a company that does not generate electricity but manages and distributes it, Schneider Electric’s marketing narrative has ...

To maintain its leadership in the rapidly evolving beauty tech space, L’Oreal is partnering with startups to accelerate ...

Zillah Byng-Thorne, the previous chair of M&C Saatchi and a former chief executive of Future, originally hired Al-Qassab.

Sony Pictures Networks India signals a senior leadership transition as Danish Khan prepares to step away after shaping television and digital businesses.

These rules represent a high-water mark in India's AI and digital economy. For the first time, we will have a regulatory ...

John Wren now reigns at the helm of the world’s largest advertising holdco. What if the last king of Madison Avenue made a ...

Is commerce, not creativity, now the main engine of ad growth?

Hype marketing has become one of the most powerful levers for brands in the social media era. With platforms acting as the ...

According to COMvergence, The Magnum Ice Cream Company’s global media spend is projected to be £332 million. Julien Barraux, ...

Expanding upon his current remit as CCO of BBH India, Bhattaccharya will drive Propagate India’s creative vision and sharpen ...