A recent Kantar analysis found that very few festive ads succeed in delivering both cultural warmth and clear brand impact.

To maintain its leadership in the rapidly evolving beauty tech space, L’Oreal is partnering with startups to accelerate ...

For a company that does not generate electricity but manages and distributes it, Schneider Electric’s marketing narrative has ...

Zillah Byng-Thorne, the previous chair of M&C Saatchi and a former chief executive of Future, originally hired Al-Qassab.

OpenAI has appointed Julia Hoffmann and Andrew McKechnie, who bring experience from Google, Apple and DDB, to two new ...

LLMs today need to speak a variety of languages, not just English with an accent. I was chatting with a friend in Jakarta ...

Sony Pictures Networks India signals a senior leadership transition as Danish Khan prepares to step away after shaping television and digital businesses.

When most ‘green’ advertising leans on sunlight, gentle metaphors and a reassuring palette, Into Creative’s founder Santosh Padhi (Paddy to the industry) went in the opposite direction. For Chupps’ ...

Five days into the largest acquisition in advertising history, Omnicom Health has revealed how it has reorganised its agency networks. Earlier in the week, Omnicom Health debuted a handful of core ...

These rules represent a high-water mark in India's AI and digital economy. For the first time, we will have a regulatory ...

Is commerce, not creativity, now the main engine of ad growth?

Hype marketing has become one of the most powerful levers for brands in the social media era. With platforms acting as the ...