Research from System1 has found the use of Fluent Devices (fictitious characters, human or creatures, created by a brand and used as the primary vehicle for creative across more than one ad) increases ...

Mark Elwood, chief creative officer, Leo Burnett UK, said, “’Prices Nailed’ proves that high quality and great value can go hand in hand. Our challenge was to create a campaign that balances striking, ...

As we wave goodbye to another year, LBB is looking back on the best coverage of 2025. This time, LBB’s Zara Naseer has curated a list of the most insightful stories cooked up by LBB editorial with a ...

With two years under its belt, Coca-Cola Canada’s ' Balikbayan Magic' campaign has proven a smash hit amongst the Greater Toronto Area’s Filipino community. Put simply, the decision to offer free ...

This year’s campaign reimagines the classic fairytale for today’s consumer, following feline protagonist Puss who, faced with the challenge of finding last-minute gifts ahead of the Snow Queen’s Ball, ...

Little Black Book, Saatchi & Saatchi’s third festive campaign for the brand centres around a father-son relationship and iconic hit ‘Where Love Lives’ by Alison Limerick (reimagined by Labrinth), and ...

The agency, now part of Stagwell, was founded in 1935 during The Depression; this year marks its 90th anniversary. It has always had deep roots in B2B and agriculture, but in the last five years, has ...

YouTube live streaming phenomenon College Music has today launched, ‘LoFi Beats Suicide’ in response to the concerning rise in mental health issues for students, as well as a notable trend of viewers ...

At Lotus’s, everyone deserves a little delight every day - whether it’s sunny, cloudy, or pouring down with rain. As Thailand’s trusted convenience store and supermarket, Lotus’s is turning gloomy, ...

Katie Jackson, chief marketing officer, Channel 4, said, “Fan of facts? Us too. And right now trust is more important than ever. Truth builds trust - and for our viewers, for our brand, for our ...

A Holiday Without a Truce As the 2025 holiday season approaches, the humanitarian situation in Ukraine has reached a critical point. While Ukrainians remain determined to celebrate the holidays to ...

In the first of three spots, the camera softly pans from a cot to a sleeping baby, wriggling on its mother’s chest as ‘natural’ sounds accompany it in the background. With a tight timeframe to keep to ...