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Content associated with live game airings enable existing fans to engage more deeply with their favorite sports while also ...

Paramount+ (within Paramount Streaming) jumped 18.4% month over month, driven by NFL games alongside the return of its ...

Nielsen, a global leader in audience measurement, data and analytics, is sharing a new “Tops of Sports” report on the major ...

TV viewing trends in the U.S. Navigate the TV landscape with precision. Nielsen’s The Gauge TM uncovers how U.S. audiences spend their time watching TV across platforms and media distributors each ...

Media is changing faster than ever. Follow audiences across devices, TV programs, ads and more with the latest Nielsen data and insights.

As Halloween creeps closer, horror fans are turning to their screens for scares. And just as with other holiday traditions, networks and streaming platforms feature a lineup of horror films—like AMC’s ...

Horizon Deepens Nielsen Partnership, Enabling More Efficient Spending and Clearer ROI . Expanded relationship also includes ...

Real audiences. Real data. Real decisions. Nielsen’s comprehensive data and measurement are powering the future of media.

Tome decisões confiantes com base em dados de audiência confiáveis. As soluções de medição de audiência da Nielsen fornecem insights precisos e em tempo real sobre quem está assistindo, ouvindo e se ...

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During this interval, streaming comprised the majority of ad supported TV (46.4%), followed by cable (27.2%) and broadcast ...