Google Ads published new documentation on a tool called "Website Optimizer." Now, some of you OGs may remember Website Optimizer from 2008 or so. Well, it was renamed to Google Optimize and then ...

Want to make your Google Ads bigger so they can stand out more to potential customers? Of course you do! One way to do this is by using optional assets (formerly known as extensions) with your ...

Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...

I know, we can’t go two minutes without hearing “AI” – much like in the early days (years) of “mobile” and “social media.” In these early days of the generative AI era, creatives is an area where ...

PPC advertisers must take a strategic and nuanced approach to campaign management to stay ahead of the competition. At SMX Advanced, PPC experts Sarah Stemen and Christine Zirnheld, senior digital ...

Natalie Cusson is a small business owner with over 15 years experience in the creative arts. She's worked on ad campaigns for many trusted brands such as Nike, Subaru, Polaris, Red Bull and ...