Apple TV+ is rebranding by losing its plus sign. The announcement was made at the bottom of an unrelated release. Apple TV is now the name of three services or products. There's no longer a plus ...

Apple TV+ launched at a time when everyone was doing the ‘plus’ thing. It was a bit confusing, too. Apple TV+ lived inside the Apple TV app, which also houses content from other streamers. You could ...

It’s just Apple TV now, no plus. Apple has rebranded its six-year-old streaming service Apple TV+ to Apple TV — which is the same name as its connected smart TV device product and app. The tech ...

Apple announced it is changing the name of its streaming platform from Apple TV+ to Apple TV. The name change comes ahead of its highly anticipated streaming release of "F1 The Movie." "F1 The Movie" ...