A candy-cane–striped Scout Elf Mobile is cruising through NYC—and scanning the QR code could whisk your family away to the ...

If Christa Pitts doesn't RSVP to your holiday party on time, cut her some slack. The co-founder of The Lumistella Company, ...

A Fox Cub's Christmas Tale - How does Santa Claus travel the whole world in one night? In this musical adventure, set against the backdrop of the Northern Lights, Scout Elf Newsey Noel investigates ...

Those who are privy to the Elf on the Shelf Santaverse know that the tradition is much bigger than Scout Elf. This post ...

A Marietta family 20 years ago created a brand-new tradition with Elf on the Shelf, a Christmas miracle in a day and age where nostalgia rules the airwaves and gift shops.

Amazon's Alexa has been updated to protect the magic of 'Elf on the Shelf' for children. Previously, the smart speaker ...

‘The Elf on the Shelf’ co-founders reveal how a family tradition became a global brand ‘The Elf on the Shelf’ co-founders Chanda Bell and Christa Pitts join ‘Fox & Friends’ to discuss how their brand ...

When Chanda A. Bell was younger, her family had a tradition of setting out an Elf assigned by Santa to monitor the kids' behavior leading up to the holidays In 2005, she worked with her mom on ...

Until about 20 years ago, the Christmas character canon included the usual suspects: Frosty, Rudolph, the Grinch, and of course, Santa Claus himself. In the weeks leading up to December 25, children ...

The magical "Elf on the Shelf" is celebrating 20 years of moving around homes during the holidays. The "Scout Elves" traditionally keep an eye on children and make an overnight trip to report behavior ...

In 2005, Chanda A. Bell teamed up with her mother, Carol Aebersold, and sister, Christa Pitts, to publish their book 'The Elf on the Shelf' Meredith Wilshere is a Society and Culture writer at PEOPLE.

Chanda Bell & Christa Pitts founders of Elf on The Shelf The sisters speak with Alyse about their 20th anniversary celebration, and what to expect this season from the Elf on the Shelf brand ...