In an arduous beauty market, packaging cannot merely be a container; it must give the customer a truly wonderful experience of the brand.

Makeup and SFX artist Jo Steel demonstrates a Crypt Keeper mini makeup tutorial. Missing Kentucky teen found after two month ...

Makeup and SFX artist Jo Steel demonstrates a Kenjaku cosplay tutorial from Jujutsu Kaisen. Experts warn the internet will go ...

Instead of breaking the bank on your beauty routine in 2026, invest in these expert-approved helpful self-care tips to look ...

The 23-year-old Tennessee resident was born with arthrogryposis, a rare condition that affects the joints and often results ...

Christmas might be this week but Florida beauty lovers will get an extra holiday in April 2026. Here's where, when Ulta ...

If you're looking for a foolproof way to achieve a smooth, radiant, and healthy-looking complexion while wearing makeup, primer is an essential step, especially as we get older. Primer can be ...

Plus, everything you need to know about the needle-free alternatives.

Products that our experts personally use – and their recommendations for a range of skin types and tones, sensitivities and age groups The 27 best fashion gifts in the US – curated by our favorite ...

There are just a few more weeks until the holidays, which means it's officially crunch time for gift shopping. And if you're on the hunt for a present for the beauty lover in your life, you're in luck ...