What you need to know: The latest iteration of Bridgestone's e12 family of golf balls consists of three models: HiLaunch, Straight and Speed. The designs are targeted at three specific types of ...

Tour B’s cover construction has significantly changed since Reactiv entered the picture in 2020. Adding “impact modifiers” to the urethane allowed the cover to react differently depending on the force ...

WHAT YOU NEED TO KNOW: Bridgestone launches the Electron, a new low-compression ball targeting junior golfers starting to develop an appreciation for the game. The Electron is designed with soft feel ...

Editors note: Founded in 1931 by Shojiro Ishibashi, Bridgestone has always been guided by the founders philosophy Serve Society with Superior Quality. Over the years, the pursuit of superior quality ...

It’s not just chicks who dig the long ball, as a memorable commercial once claimed, it’s everyone. Have you met a golfer yet who doesn’t dream of hitting the ball farther? Distance is golf’s Holy ...