Navigating a global pandemic wasn't in anyone's 2020 marketing plan. Because of coronavirus, it's been a struggle to find the right balance within the media mix, especially when budgets are shrinking.

Direct mail, whether it's through the U.S. Postal Service or electronically by email, remains a viable choice for getting your marketing message directly in the hands of potential customers. The ...

When you decide to promote your small business through direct mail, you have two choices: Rent a list or build your own. A rented list can only be used once, and can be expensive. If you build your ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Today’s marketing channels are primarily digital, with ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. In today’s world, email inboxes are exploding with ...

As businesses adapt to consumer shopping habits in the post-pandemic world, it's important to evolve your direct mail marketing strategy to stay relevant and ensure your direct mail list converts.

Opinions expressed by Entrepreneur contributors are their own. Ask yourself a quick question: How much of your current marketing spend is on direct mail? The common misconception is that direct mail ...