A 30-year veteran of the direct mail and digital industries, Lori joined NaviStone in 2016 as the Chief Revenue Officer. Direct mail. Who doesn’t love it? Sure, we’ve all gotten junk mail and would ...

Postcards are still one of the most effective and efficient methods of marketing available today. Even with all the digital sales and advertising going on, direct mail postcards still work and can ...

Even some of the smartest moguls alive take for granted a truth that is just plain wrong: Direct mail is dead. No, we’re not making this up: Sending physical mail to prospects and customers can ...

It’s clear that we all want the best return from our direct mail postcards. Important design factors like the right layout and images significantly impact the success of a direct mail marketing ...

TAMPA, FL— April 3, 2011—Postcard Services has launched DirectMailManager.com, an industry first marketing concept. This new and complete, software-as-a-service (SaaS) integrated Web-print-mail system ...

What do you mean the post office won’t let me mail it this way? Almost every day we get this question from a client. Since the post office has made mailing very complicated, there are many times that ...

As a mortgage professional, you may wonder “Is direct mail dead?” It’s a common conversation going on amongst mortgage marketing experts today. Actually, the debate rages in every industry, but you ...

It would be great if online marketing—websites, pay-per-click, email, etc.—were all you needed to get the most out of your business's marketing plan, but that just isn't the case. Could you make it ...

Why do I get the feeling that many marketers today look at direct mail the way people look at the Jurassic Period? Sure it's nice to imagine what life was like all those millions of years ago, and hey ...

Opinions expressed by Entrepreneur contributors are their own. All marketers worth their salt have probably used direct mail at some point during their career. It’s a marketing mainstay, not purely by ...