The creation of lash serums as an at-home cosmetic option for beauty enthusiasts began in a doctor's office. “It all started with a happy accident: Patients using glaucoma eye drops began noticing ...

As beauty shoppers increasingly discover, test, and buy products online, U.S. department stores are racing to reinvent ...

It seems that everywhere we look these days we see brand extensions. Jim Beam's name is now on barbecue sauce, Dannon is selling Dannon water. The Sony name is on everything from Playstations to ...