From global sports brands and beauty majors to FMCG giants and tech players, several high-visibility campaigns found ...

Brands, from McDonald's to H&M, drew backlash in some quarters over their AI-driven ads and marketing experiments.

Every December, many shoppers plan to buy fewer things and choose more sustainable options. Yet as the month goes on, ...

Even as they drew flak for the “dystopian” and “soulless” AI advertisement they put out in 2024 in celebration of the ...

After years of boomer-bashing, it's the ultimate flex. From fashion to beauty to fitness and lifestyle, the rise of the ...

Explore how the traditional marketing model is being revolutionized by the concept of flow, where brand meaning is co-created ...

Amazon did not storm the American fashion industry with splashy runway shows or celebrity creative directors. It quietly ...

TOBLERONE — the brand famous for its iconic triangular chocolate — is making a monumental shift with the Philippine debut of ...

This article discusses the rise of AI shopping agents by 2026, driven by Gen Z's changing shopping behaviors and desire for ...

In South Korea, National Geographic and even Lockheed Martin are among the U.S. brands that have been resurrected or ...

For decades, skincare in the Philippines has been dominated by women's products and routines. But a quiet revolution is ...

Many are fiddling their body mass index on online pharmacy sites to qualify for medicines, or microdosing to shift a few ...