Geico is taking a fresh approach to insurance advertising with a new brand platform that shifts focus from pure savings to the emotional satisfaction of making smart financial choices. The campaign, ...

Geico is launching a new brand platform, “It Feels Good to Geico,” that features four new spots across two creative extensions, per details shared with Marketing Dive. “We All Do It” includes two ...

GEICO auto insurance has come up with some creative and hilarious commercials over the years. There are the adorable and mischievous squirrels, Maxwell the pig, the famous GEICO gecko, and of course ...

GEICO and State Farm are two of the largest car insurance companies in the United States. Their commercials featuring Jake (and his khakis) and the GEICO gecko are television mainstays, and they both ...

Geico’s latest creative rollout didn’t just involve one campaign, but eight different one featuring familiar characters designed to reach different audiences across a variety of media channels that ...

Penny Gusner is a senior insurance writer and analyst at Forbes Advisor. For more than 20 years, she has been helping consumers learn how insurance laws, data, trends, and coverages affect them. Penny ...

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Geico is a great choice for affordable car insurance, with some of the lowest rates in the market paired with ample discounts and nationwide availability. Geico even has good rates if you have bad ...

The Geico Gecko first appeared in 1999. Progressive’s Flo first appeared in 2008. Neither rivals De Beers’s “Diamonds are Forever” campaign, but still: In advertising dog years, those campaigns seem ...