Google’s removal of unified pricing rules lets publishers set bidder-specific floors again, which could cause a pricing shift ...

Brad Geddes dug into how he felt "AI Max can trump your existing exact and phrase match keywords and then claim credit for ...

Google-engaged audiences demonstrate where Google-owned traffic delivers higher match rates, stronger remarketing performance ...

What’s often misunderstood about Google’s incrementality testing and how Bayesian models use probability to guide better ...

Google has quietly reintroduced the ability for publishers to set higher ad pricing on its products for the first time in six ...

The turf war over real estate listings could get a big new entrant. Stocks for companies with home for-sale listing websites ...

Discover why your holiday CPCs stay inflated even when you’re the only bidder -- and how smart marketers are reclaiming that ...

There’s a lot of curiosity about Google's Aluminium OS, a new desktop operating system that is AI-ready from the ground up.

Marion Bernard, Head of Marketing for Google and YouTube Ads in France, points out that nostalgia has evolved from being just ...

Almost exactly a month after the debut of Gemini 3 Pro in November, Google has begun rolling out the more efficient Flash ...

Apple will next year introduce more ads in the App Store "to increase opportunity" in search results, the company has ...

Meta's ad revenue is set to soar, with scam and banned-product ads projected to account for a whopping 10% in 2024, ...