What’s often misunderstood about Google’s incrementality testing and how Bayesian models use probability to guide better ...

New York fintech firm Bilt has created a loyal following of its original series "Roomies," which it produces in-house and ...

Learn how artificial intelligence, cloud services, digital ads, and consumer ecosystems are powering the rapid growth of the Magnificent Seven.

The app is called Action Blocks. Its main benefit is that it turns repetitive voice commands into one-tap buttons, eliminating the need to speak and reducing wait times. Developed for accessibility, ...

Google vs. ChatGPT for AI shopping help; how Disney’s OpenAI deal helps brand marketing; holiday AI fails from McDonald’s and ...

Google’s removal of unified pricing rules lets publishers set bidder-specific floors again, which could cause a pricing shift in programmatic auctions.

And because smarter ads need smarter targeting, NBCU is also unveiling a new cross-platform tool called LIVE Total Impact. It ...