Google’s removal of unified pricing rules lets publishers set bidder-specific floors again, which could cause a pricing shift ...

Google-engaged audiences demonstrate where Google-owned traffic delivers higher match rates, stronger remarketing performance ...

Google has quietly reintroduced the ability for publishers to set higher ad pricing on its products for the first time in six ...

During a presentation, NBCUniversal showed off plans to increase the number of ads you see when using Peacock.

Google conducted an experiment with AI-enabled real estate brokerage HouseCanary to display home listings in sponsored search ...

The solutions aim to reimagine digital advertising with new formats, AI-powered capabilities and real-time measurement in the ...

Meta has officially announced advertising on WhatsApp, marking a significant shift for the messaging platform after years of ...

When the company launched Carrot Ads in March 2022, powering retail media networks on other e-commerce sites, it was years ...

A key Google partner is starting to display home listing details directly in search results, prompting some industry experts ...

The US, as the largest advertising market globally, accounts for 35.3% of the global total, equating to $421.1bn in spend and ...