You’ve probably played around with Demographics in your Google Ads campaigns, but have you experimented with Detailed Demographics? This audience targeting technique is a powerful tool for reaching ...

Google’s removal of unified pricing rules lets publishers set bidder-specific floors again, which could cause a pricing shift ...

Google has quietly reintroduced the ability for publishers to set higher ad pricing on its products for the first time in six ...

Google-engaged audiences demonstrate where Google-owned traffic delivers higher match rates, stronger remarketing performance ...

Google is testing a new Shopping ads beta that lets merchants show region-specific loyalty-member pricing, allowing retailers ...

Dan Taylor, Google’s VP of Global Ads, posted on X saying there are no ads in the Gemini app and no current plans to change ...

Google conducted an experiment with AI-enabled real estate brokerage HouseCanary to display home listings in sponsored search ...

The solutions aim to reimagine digital advertising with new formats, AI-powered capabilities and real-time measurement in the ...

Back in May, Google said it will be giving advertisers more visibility into the search partner network with channel reporting ...

The US, as the largest advertising market globally, accounts for 35.3% of the global total, equating to $421.1bn in spend and ...

Google is simplifying lifecycle marketing by letting advertisers target high-value and lapsed customers directly from Google Analytics.