Google's latest Gemini upgrade moves voice closer to a central interaction mode for Search, adding a new wrinkle to SEO.

Google's AI Mode is a new way of using the search engine. I wasn't convinced at first, but that's all changed.

What’s often misunderstood about Google’s incrementality testing and how Bayesian models use probability to guide better ...

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. We are starting to see big movement from the Google ...

Nick Fox is the SVP of Knowledge and Information at Google was interviewed again on the AI Inside channel by Jason Howel and ...

A UK doctor and YouTuber says Google AI falsely accused him of selling sick notes and being suspended. Is Google AI protected ...

A fundamental shift in search behavior is underway, and many e-commerce executives are missing it entirely. While brands ...

Reputation now depends less on direct communication and more on how you’re interpreted by generative AI models.

The most depressing thing here was not the question, but Google's answer: 'No, the exhaust gas itself does not provide ...

When a user Googles something fresh, trendy and news-y, some search results will be grouped in a ‘Top Stories’ section. The ...