Duplicate or similar content on your site makes it hard for AI search engines to interpret your intent signals.

This is a structural shift in how digital presence is valued. Companies that understand this will treat AI visibility as a ...

Sometimes people’s greatest weakness can be their biggest strength. And in AI, it is turning out that what we thought was a ...

A fundamental shift in search behavior is underway, and many e-commerce executives are missing it entirely. While brands ...

Local SEO helps show Google, through the signals it understands, that you are the best business to serve that search. Unlike ads, which stop the second you stop spending, strong local rankings ...

Google's AI Mode is a new way of using the search engine. I wasn't convinced at first, but that's all changed.

Google’s new “preferred sources” feature offers readers more control over which publishers show up in their search results.

The problem with Google Maps comes down to its design. It’s an online-first app that depends on constant data to update ...

Reputation now depends less on direct communication and more on how you’re interpreted by generative AI models.