Duplicate or similar content on your site makes it hard for AI search engines to interpret your intent signals.

The firm described the current phase as one of early experimentation, with clear improvements in search and discovery but ...

Local SEO helps show Google, through the signals it understands, that you are the best business to serve that search. Unlike ads, which stop the second you stop spending, strong local rankings ...

Google's AI Mode is a new way of using the search engine. I wasn't convinced at first, but that's all changed.

Google’s new “preferred sources” feature offers readers more control over which publishers show up in their search results.

Reputation now depends less on direct communication and more on how you’re interpreted by generative AI models.

Generative AI has advanced to the stage where you can ask bots such as ChatGPT or Gemini questions about almost anything, and ...

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. We are starting to see big movement from the Google ...