Google’s removal of unified pricing rules lets publishers set bidder-specific floors again, which could cause a pricing shift ...

Google-engaged audiences demonstrate where Google-owned traffic delivers higher match rates, stronger remarketing performance ...

Google has quietly reintroduced the ability for publishers to set higher ad pricing on its products for the first time in six ...

The solutions aim to reimagine digital advertising with new formats, AI-powered capabilities and real-time measurement in the ...

Google conducted an experiment with AI-enabled real estate brokerage HouseCanary to display home listings in sponsored search ...

Meta has officially announced advertising on WhatsApp, marking a significant shift for the messaging platform after years of ...

A key Google partner is starting to display home listing details directly in search results, prompting some industry experts ...

See what the report actually reveals about PMax delivery, attribution, and asset performance – plus where the data still ...

During a presentation, NBCUniversal showed off plans to increase the number of ads you see when using Peacock.

The US, as the largest advertising market globally, accounts for 35.3% of the global total, equating to $421.1bn in spend and ...

Ahead of CES, the media giant announced a slew of new tools for advertisers, including AI-powered contextual targeting that ...