You’ve probably played around with Demographics in your Google Ads campaigns, but have you experimented with Detailed Demographics? This audience targeting technique is a powerful tool for reaching ...

Google’s removal of unified pricing rules lets publishers set bidder-specific floors again, which could cause a pricing shift ...

Google-engaged audiences demonstrate where Google-owned traffic delivers higher match rates, stronger remarketing performance ...

Google has quietly reintroduced the ability for publishers to set higher ad pricing on its products for the first time in six ...

Google is testing a new Shopping ads beta that lets merchants show region-specific loyalty-member pricing, allowing retailers ...

Google is reportedly seeking to bring ads to its AI, Gemini, as reports claimed advertisers have been informed to make ...

Dan Taylor, Google’s VP of Global Ads, posted on X saying there are no ads in the Gemini app and no current plans to change ...

The solutions aim to reimagine digital advertising with new formats, AI-powered capabilities and real-time measurement in the ...

Google conducted an experiment with AI-enabled real estate brokerage HouseCanary to display home listings in sponsored search ...

Google has informed advertisers that ads will not appear in its Gemini chatbot until 2026, opting for user growth over ...

A key Google partner is starting to display home listing details directly in search results, prompting some industry experts ...