Google’s removal of unified pricing rules lets publishers set bidder-specific floors again, which could cause a pricing shift ...

Google has quietly reintroduced the ability for publishers to set higher ad pricing on its products for the first time in six ...

You’ve probably played around with Demographics in your Google Ads campaigns, but have you experimented with Detailed Demographics? This audience targeting technique is a powerful tool for reaching ...

Google-engaged audiences demonstrate where Google-owned traffic delivers higher match rates, stronger remarketing performance ...

Google is testing a new Shopping ads beta that lets merchants show region-specific loyalty-member pricing, allowing retailers ...

Google’s new merchant location labels in Shopping ads give retailers a visibility boost by highlighting their city or town, ...

Dan Taylor, Google’s VP of Global Ads, posted on X saying there are no ads in the Gemini app and no current plans to change ...

Google conducted an experiment with AI-enabled real estate brokerage HouseCanary to display home listings in sponsored search ...

A key Google partner is starting to display home listing details directly in search results, prompting some industry experts ...

Google has informed advertisers that ads will not appear in its Gemini chatbot until 2026, opting for user growth over ...

Ahead of CES, the media giant announced a slew of new tools for advertisers, including AI-powered contextual targeting that ...

Back in May, Google said it will be giving advertisers more visibility into the search partner network with channel reporting ...