Google’s removal of unified pricing rules lets publishers set bidder-specific floors again, which could cause a pricing shift ...

Google-engaged audiences demonstrate where Google-owned traffic delivers higher match rates, stronger remarketing performance ...

What’s often misunderstood about Google’s incrementality testing and how Bayesian models use probability to guide better ...

Google conducted an experiment with AI-enabled real estate brokerage HouseCanary to display home listings in sponsored search ...

Google’s data and brokerage partner HouseCanary is beginning to place home listing blurbs at the top of search results in ...

Meta has officially announced advertising on WhatsApp, marking a significant shift for the messaging platform after years of ...

The solutions aim to reimagine digital advertising with new formats, AI-powered capabilities and real-time measurement in the ...

See what the report actually reveals about PMax delivery, attribution, and asset performance – plus where the data still ...

Google is shutting down its dark web report feature, a tool that alerted users when their personal information appeared in ...

The US, as the largest advertising market globally, accounts for 35.3% of the global total, equating to $421.1bn in spend and ...