Google’s removal of unified pricing rules lets publishers set bidder-specific floors again, which could cause a pricing shift ...

You’ve probably played around with Demographics in your Google Ads campaigns, but have you experimented with Detailed Demographics? This audience targeting technique is a powerful tool for reaching ...

Google-engaged audiences demonstrate where Google-owned traffic delivers higher match rates, stronger remarketing performance ...

Google is reportedly seeking to bring ads to its AI, Gemini, as reports claimed advertisers have been informed to make preparations.

Google is testing a new Shopping ads beta that lets merchants show region-specific loyalty-member pricing, allowing retailers ...

Google conducted an experiment with AI-enabled real estate brokerage HouseCanary to display home listings in sponsored search ...

Google’s data and brokerage partner HouseCanary is beginning to place home listing blurbs at the top of search results in ...

Back in May, Google said it will be giving advertisers more visibility into the search partner network with channel reporting ...

Google launched AI-powered Search Console configuration and anonymous Maps reviews. A new AI Mode test could affect traffic.

Google has informed advertisers that ads will not appear in its Gemini chatbot until 2026, opting for user growth over ...