Google added native location targeting controls to Demand Gen campaigns, giving advertisers more precise geo-targeting.

What’s often misunderstood about Google’s incrementality testing and how Bayesian models use probability to guide better ...

Apple just announced it will be integrating more ads into the App Store because our poor eyeballs must be assaulted at all times. The company plans on littering search results with advertisements ...

Challenges remain. None of Google’s legal cases are fully resolved, and future rulings could still force painful changes. The ...

Learn how to boost online sales, maximize PR-driven SEO and connect your marketing channels for lasting brand success.

However, Alphabet has long benefited from a massive level of liquidity and considerable free cash flows. In late 2024, it ...

Links As Trust And Context Signals, Not Drivers Of Ranking Links increasingly function to confirm that a site is legitimate ...

App Store is a prime estate for advertisers and Apple is hoping to get more brands signed up for app suggestions next year.

YouTube's incognito mode takes away Premium perks and all regular YouTube features. This trick lets you watch privately, ...

Delivery company Instacart will pay $60 million in customer refunds under a settlement reached with the Federal Trade ...

The demand for skilled professionals in the digital world is growing rapidly. With businesses increasingly relying on online ...