Google has started displaying a new Star Wars/Coca-Cola ad on Google TV home screens. The new ad is displayed at the top of the For You page and takes over the majority of the UI. Google TV has had ...

After years of trying, Google has finally cracked the TV ad sales biz, cutting a deal with NBC Universal to broker spot sales for some of the Peacock’s cablers. Multi-year deal calls for Google to ...

Breakthrough TV creative continues to spark search demand. Learn what top ads reveal about emotion, attention, and user behavior.