Even before "Sephora kids" — tweens dropping their allowances on high-end beauty products — became a TikTok phenomenon, ...

As brands look to promote themselves through video games like Roblox and Fortnite, it is unclear how successful these ...

A Russian ban on U.S. gaming platform Roblox has fuelled debate among some children and parents about censorship and the ...

In a notoriously competitive market, Elf has carved a formidable position thanks to bold marketing moves. At the helm is WFA Global Marketer of the Year nominee Kory Marchisotto, who is leading with a ...

I traveled to Roblox's headquarters to do a demo of a new safety feature it says will help protect child users.

Children in Russia have been flooding the country’s President Vladimir Putin with demands to restore access to Roblox, a ...