What’s often misunderstood about Google’s incrementality testing and how Bayesian models use probability to guide better ...

Google-engaged audiences demonstrate where Google-owned traffic delivers higher match rates, stronger remarketing performance ...

Learn how to boost online sales, maximize PR-driven SEO and connect your marketing channels for lasting brand success.

Google’s new Merchant Center video integration gives PMax advertisers faster setup, stronger product relevance, and scalable ...

Linus Tech Tips creator Linus Sebastian has revealed how much the channel has earned from YouTube ads over its lifetime.

A judge queried lawyers about whether a breakup made sense during closing arguments on how to fix the tech giant’s dominance in online advertising. Judge Brinkema’s decision could restructure Google’s ...

DOJ seeks forced sale of Google ad tech unit Judge questions how appeal will affect timing Google calls breakup extreme ALEXANDRIA, Virginia, Nov 21 (Reuters) - The U.S. judge considering whether to ...

The offer comes right when people are thinking about how they'll pay for holiday shopping and heating bills. But how much ...

Ads are everywhere on streaming services as companies come to realize that the old cable model of selling commercial space to ...

The publisher-focused DOJ v. Google ad tech antitrust trial is finished. A judge will now decide the fate of Google’s sell-side ad tech business. On Friday, both sides presented their closing ...

More users are now spotting Google Ads embedded directly in Google’s AI Mode results, a sign that Google’s months-long test is quietly accelerating. What we’re seeing. Google confirmed ad testing in ...

The Advertising Standards Authority said misleading claims could give false reassurance or make it harder to know when to ...