When done right, using concealer for dark circles is truly the next best thing to a good night’s sleep. But if you’ve ever dotted on the wrong shade or—noticed dryness and cracking under your eyes by ...

You can't market your products effectively until you know who needs them. Take these steps to determine your ideal clients. Imagine you’re blindfolded in an archery contest. How likely are you to hit ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...