Discover what a master brand is, its advantages and disadvantages, and see real-world examples like Virgin and Coca-Cola. Learn how they shape brand strategy.

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Rapid emergence of AI will foster demand for new types of workers, including "explainers" and bias auditors, according to ...

The Justice Department has released records from the Epstein files, the first documents to come to light under a new law ...

Lowell City Council held their final meeting of the year on Monday night. Councilmembers Marty Chambers and Mark Ritzema were ...

Space telescopes are typically optimized either to study a small patch of the sky across many wavelengths of light or to ...

In a digital world optimized for speed, micro-signals are becoming the new currency of influence, and brands that master them ...

These five trust-building tips turn skeptics into loyal advocates and give any business a durable competitive advantage.

Scientists and California state officials say the Trump administration’s plans to dismantle a key climate science hub will ...

Would you rather fight a horse-sized duck or 100 duck-sized horses? The famous question, though implausible, reflects a ...

Oregon’s chronic absenteeism data is, ironically, released too late to be of much use in the current school year. So the ...

Everyone's favorite interstellar comet, 3I/ATLAS, flew past Earth overnight, coming within about 168 million miles (270 million kilometers) of our planet.