Each tutorial and makeover tells a story, from the subtle shifts that spark confidence to the bold changes that can redefine ...

This holiday glam makeup tutorial features a bold red lip paired with a sultry smokey gold eye. Created in response to ...

With more than 1.5m searches, the most-wanted makeup look for the festive season is all about the eyes. We know a red ...

Here Mikai shares what Black beauty means to her, from her Jamaican to trusting experts, protecting curls and celebrating ...

It's no question that political figure Erika Kirk needs to go back to the basics when it comes to her makeup, especially when ...

Shop the hottest toys this holiday season. We rounded up the best holiday toys — digital pets, dolls, plushies, games, ...

Shop the hottest toys this holiday season. We rounded up the best holiday toys — digital pets, dolls, plushies, games, ...

Makeup is back in a big way: 2026 marks a shift away from minimalist beauty toward bold color, texture, and self-expression.

The best makeup bags for travel strike a perfect balance: they must be both sleek and roomy so that they fit everything without eating up precious packing space. Plus, they should fit both full-size ...

The best Christmas make-up is the kind you stop thinking about. When your face feels like yourself, just slightly brighter, ...

Our founder, Elise Bauer, grew up one of six kids in a family that had freshly-cooked food on the table every night. These ...

Christmas might be this week but Florida beauty lovers will get an extra holiday in April 2026. Here's where, when Ulta ...