The Girls Beast of the East delivered two days of standout performances and upsets, making it difficult to narrow down the ...

Colorado Buffaloes coach Deion Sanders promoted his Nike sneakers with a larger-than-life ad inside the Dallas Cowboys ...

Nike quietly locks in Paige Bueckers’ brand future, filing a trademark that signals bigger plans beyond player-exclusive ...

The revenue-sharing salary cap is a boon to plenty of schools. For the richest ones, workarounds are already in play.