When Michael Jordan pledged $5 million to the National Museum of African American History and Culture, he framed it not as ...

On December 26, news broke that Nike has filed a new trademark for Paige Bueckers' signature logo with the logo, which looks ...

Nike quietly locks in Paige Bueckers’ brand future, filing a trademark that signals bigger plans beyond player-exclusive ...

The revenue-sharing salary cap is a boon to plenty of schools. For the richest ones, workarounds are already in play.

Caitlin Clark didn’t just show up in Nike’s newest ad, she delivered a sharp little moment that instantly caught everyone’s ...